Practical Marketing for Small Businesses & Low Budget Departments - Course Overview
Grow your sales, launch new products and make more money with low cost marketing
Marketing for a small business or a department on a tight budget can be a real challenge. What are the best marketing activities to spend your money on? How do you make sure you’re doing your marketing the right way? How can you measure if it’s making a difference?
This practical marketing course can help you. You don’t have to spend a fortune to successfully market your product or service. In fact, some of the most effective things you can do are almost free.
Marketing training for small businesses
SME marketing does not have to be hard. There are lots of simple marketing ideas that a small business or a department on a tight budget can implement, and this marketing course is jam packed with them.
Marketing isn’t just about doing an advert or sending out a leaflet, so the first part of the training looks at what marketing is, how you can understand your customers better and how you come up with new ideas.
The rest of the course explores the easy marketing ideas that you can implement quickly and simply. Learn how to write your own press releases, how to make sure you are on page 1 of Google for local searches, how to make a mailshot work, and even the best way to follow up a mailshot with telemarketing.
This one day marketing course introduces delegates to some of the jargon and principles of marketing, and then focuses on genuine, practical marketing techniques which can really help to promote your business or organisation. Investing in this marketing training can make a big difference to your organisation.
Practical Marketing Course Content
Topics that will be covered:
- What is marketing?
- Marketing plans
- Understanding your customer - market research
- Your brand
- Packaging
- Making your business visible - Google+
- Google Merchant Centre
- Doing your own press releases
- Direct mail
- Email marketing
- Low cost ways to advertise
- Low cost exhibiting
- Telemarketing dos and don’ts
- Measuring what works
- Workshop - discussion of marketing challenges faced by delegates
On completion of this event delegates will be able to:
- Decide what marketing techniques will work best for them
- Implement those marketing techniques in a low cost way
Who Should Attend?
This practical event is aimed at anyone who owns a small business and wants to improve their marketing; anyone managing a department on a tight budget who wants to get a better return on the money they spend; and managers and directors who want to improve how they market and promote their service or product.
